Strategy. Design. Growth.
eta Ads • Google Ads • LinkedIn Ads • Media Planning • Conversion Tracking • Attribution Reporting • Marketing Dashboards • Lead Generation • App Growth • Performance Marketing • Analytics •
eta Ads • Google Ads • LinkedIn Ads • Media Planning • Conversion Tracking • Attribution Reporting • Marketing Dashboards • Lead Generation • App Growth • Performance Marketing • Analytics •
Meet the Founder
Bringing over a Decade of experience across marketing, growth, advertising, MarTech and creative strategy, our founder began her career as a writer before leading advertising teams, building expertise across every stage of brand growth.
While she brings broad cross-functional experience, every project is delivered alongside specialists who are masters of their craft, combining strategic thinking with exceptional execution.
Here for the messy challenges that don't fit neatly into one marketing channel
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Dairy Brand — Media Planning, Execution & Performance Insights
Worked with a leading D2C & Quick Commerce brand, managing a monthly ad budget exceeding ₹3 crore to drive sales, unlock new customer cohorts, and build data visualisation dashboards for real-time performance tracking.
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Real Estate Brand — Lead Generation Funnel Strategy & Optimization
Developed brand decks, project brochures, and sales collateral while executing hyperlocal, demographic-led advertising campaigns that generated qualified leads and contributed to over ₹10 crore in property sales within a single month.
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F&B Brand — Brand Identity, Design Systems & Creative Guidelines
Led the restaurant's brand strategy, advertising strategy, and referral program while designing menus and murals that reinforced the dining experience. A targeted student menu initiative contributed to a 42% increase in walk-ins.
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Events & Experiences — Branding, Creative Design & Booking Campaigns
Partnered with a CRM business to execute corporate events, enhance product capabilities, improve user experience, and conduct automation masterclasses that empowered customers to maximise platform adoption.
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Healthcare Brand — Content Marketing & Audience Engagement
Built and executed a healthcare content strategy by authoring 200+ in-depth articles on Revenue Cycle Management (RCM), Medical Coding, Medical Billing, HIPAA compliance, and healthcare operations. The content was designed to educate industry professionals, strengthen search visibility, and establish long-term thought leadership.
Not an agency. Not a freelancer. A strategic extension of your team.
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MatchstickPulse was built on a simple belief: most marketing problems are actually business problems in disguise. We work alongside brands to uncover what's really holding growth back, then combine strategy, advertising, analytics, creative thinking, and execution to solve it. No channel-first thinking. No one-size-fits-all playbooks. Just practical solutions built around the problem at hand.
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Every engagement starts with understanding the business objective, not the marketing request. From there, we identify the constraints, map the customer journey, define the right measurement framework, and build a plan that combines strategy, creative, media, and analytics. The approach is collaborative, iterative, and focused on learning as much as outcomes.
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MatchstickPulse partners with brands that believe thoughtful strategy outperforms constant activity. Teams that value clarity over chaos, diagnosis over assumptions, and informed decisions over endless experimentation. We work best with people who care as much about finding the right problem as they do about finding the right solution.
Consulting Packages
A fast, focused audit using real cohort analysis to find the growth opportunities hiding in your existing customer data, delivered as a clear, prioritised roadmap, not just a report.
A full funnel and traffic-source audit paired with a performance marketing strategy built on the findings, so every rupee of spend is going where it actually converts.
Strategy-led brand identity and design systems, built once, applied consistently across every touchpoint, from packaging to ad creative.
Our Services
Advertising strategy, campaign execution, tracking implementation, attribution setup, MMP reporting, and performance dashboards across Meta, Google, and LinkedIn for lead generation, app installs, website traffic, brand awareness, and offline conversions.
Content strategy, copywriting, thought leadership, website content, ad copy, social content, and marketing collateral. Focused on turning complex ideas into compelling stories that resonate with the right audience.
Brand positioning, messaging, communication frameworks, and visual identity systems. From brand books and campaign concepts to customer-facing narratives, built to create consistency and clarity across touch points.
Campaign ideation, brand film concepts, storyboarding, design systems, marketing creatives, presentations, landing pages, and visual assets created to support launches, campaigns, events, and key brand communications.
Book an Appointment
Start with a problem, a goal, or even just a hypothesis. We'll bring the questions, structure, and execution needed to move it forward. From day one, our team works as an extension of yours, with timely delivery, proactive thinking, and a genuine commitment to helping you succeed.
Automate the Noise. Track What Matters. Grow with Clarity.
A Real Case Study on a D2C Perishables brand under ₹100 Cr, Covering the 6 Growth Levers, Funnel and Traffic analysis, Retention and Cohort metrics, and CRM lifecycle Performance. The actual frameworks, not borrowed theory.
Whatever you're building, we're here to help you take the first step with confidence.
FAQs
What does MatchstickPulse actually do?
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We help businesses solve growth problems through strategy, advertising, creative production, and consulting. Whether you need better lead generation, stronger branding, or more profitable campaigns, we build systems that deliver measurable business outcomes, not just marketing deliverables.
Do you only run ads?
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No. Paid advertising is only one part of the equation. We also help with growth strategy, positioning, creative direction, landing pages, analytics, attribution, dashboards, and campaign optimisation to ensure every marketing decision contributes to business growth.
Is MatchstickPulse suitable for startups or established businesses?
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Both. We work with startups looking to build a scalable growth engine as well as established businesses that want to improve performance, reduce wasted marketing spend, or launch new products and services.
How do we get started?
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Start by booking a discovery call. We'll understand your business, identify the biggest opportunities and bottlenecks, and recommend the most effective way to move forward. If we're not the right fit, we'll tell you honestly.
Connect Today for Growth!
Connect Today for Growth!
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